Posted on January 21, 2015

The 25 most popular beauty products in NYC

When it comes to beauty products, New York women bring it Gangnam Style. They’ll do almost anything — wait in line, scour the web, commandeer sample counters — for those magical, must-have elixirs. So what are the current cult faves flying off Big Apple shelves? According to an admittedly unscientific, but definitely glamorous survey of the city’s beauty bastions, these are the 25 most popular products in NYC right now. As an added bonus, Dianna Baros, editor and founder of, and “G,” editor and founder of Nouveau Cheap cosmetics blog, share their picks for more affordable alternatives.

Ruby Wing Nail Polish ($12; Ricky’s)

“Nails have become bigger than ever and this color-changing nail polish dramatically changes in direct sunlight and then back again once inside. Eighteen colors become 36 colors. Ruby Wing polish is completely nontoxic, environmentally safe, plus they’re vegan and never tested on animals. — Heather Toorans, Ricky’s buyer